One of the main parts of Art & Copy that I really absorbed was the rich history of advertising and the persuasive yet creative nature of the people who work in the industry.
I thought the airline campaign was interesting because I feel like that same approach would not work in today’s culture. Funny colored uniforms, space helmets “for rain”, and seven different color planes probably would not fly (no pun intended) today. People have strayed away from the gaudy colors and futuristic fashion.
I also loved the process of the Apple iPod campaign process. There are so many different aspects that go into creating an advertisement. The basis for every ad starts with a blank canvas and I think that is perfect for the most creative people. When you have such a small amount of time to get people’s attention and you can create something that will do so, it is an incredible feat.
Phyllis Robinson’s “It lets me be me” was brilliant. I think that is something that we are missing from culture nowadays. Beauty ads now are focused on getting women to buy things that will make them look “better” and like all the models in the photographs. That Clairol ad is one that needs to be a theme used to this day.
Personally, I would kill to work at TWBA/Chiat/Day. This advertising firm looks absolutely incredible. It seems to have exactly what it takes to keep people creative.
George Lois seems like such an interesting person. The way he can turn around an ad in no time at all is pretty awesome. If I wanted to go into advertising, he would be the person I would want to rub elbows with in the industry.
This documentary made me want to change my career path. I know its a little late now and I’m not sure I have the creative drive to be able to be a great advertiser. But I really loved getting the inside scoop on the industry through this film.
