Progress Update!
My Capstone project is coming along. I definitely have more than enough work to fill up the next few weeks. It has taken me a while to really figure out what this project consists of and how I would be executing it.
An idea I had discussed with Dr. Kushin was a sort of "bucket list" for Shepherdstown. I have been a student at Shepherd for 3 years and have lived on campus for half of that time, yet I still haven't seen or done all of the things I have wanted to within the town itself.
I am still in the planning phase of the actual social media campaign. I plan to incorporate Instagram as well as Twitter. I will engage students to participate and interact with them on the accounts.
This week, I will be focusing on creating the clues for the scavenger hunt and probably also coming up with some kind of prize.
Monday, February 23, 2015
Sunday, February 15, 2015
The Ever-Evolving Capstone Project
Over the last few weeks my Capstone has taken on a new direction than I had originally conceived. The most recent development, as I have discussed with Dr. Kushin, is a sort of Shepherdstown-based scavenger hunt. The challenge I am facing right now is how to essentially create a viral social media campaign.
The fourth and final source I have found is the basis for this post. The article comes from www.prsa.org and is titled "How Blogs and Social Media are Changing Public Relations and the Way it is Practiced" written by Donald K. Wright & Michelle D. Hinson.
This article was of particular interest to me because it discusses how public relations is evolving thanks to social media. David Meerman Scott is quoted in the article saying "“one of the coolest things about the Web is that when an idea takes off it can propel a brand or a company to seemingly instant fame and fortune.” I believe that public relations relies mostly on social media completely in this era of technology and microblogging.
The article discusses how social media is changing the ballgame for how companies and businesses tend to their people; whether it be people invested in the brand or people who work for them.
Wright and Hinson bring up blogging a lot in their text. As ironic as it is, while I sit here writing this, I can't help but think, "Is blogging really still a big thing?" I have a tendency to see blogging take a back seat to other platforms such as Twitter or Facebook, but I suppose I could see how blogging would still be relevant in some cases.
When considering how social media will affect my project (other than being the sole basis for the project), I am confident that this article will help me with figuring out how to get the appropriate feedback during my social media campaign and hopefully aide in going viral.
Photo Credit
The fourth and final source I have found is the basis for this post. The article comes from www.prsa.org and is titled "How Blogs and Social Media are Changing Public Relations and the Way it is Practiced" written by Donald K. Wright & Michelle D. Hinson.
This article was of particular interest to me because it discusses how public relations is evolving thanks to social media. David Meerman Scott is quoted in the article saying "“one of the coolest things about the Web is that when an idea takes off it can propel a brand or a company to seemingly instant fame and fortune.” I believe that public relations relies mostly on social media completely in this era of technology and microblogging.
The article discusses how social media is changing the ballgame for how companies and businesses tend to their people; whether it be people invested in the brand or people who work for them.
Wright and Hinson bring up blogging a lot in their text. As ironic as it is, while I sit here writing this, I can't help but think, "Is blogging really still a big thing?" I have a tendency to see blogging take a back seat to other platforms such as Twitter or Facebook, but I suppose I could see how blogging would still be relevant in some cases.
When considering how social media will affect my project (other than being the sole basis for the project), I am confident that this article will help me with figuring out how to get the appropriate feedback during my social media campaign and hopefully aide in going viral.
Photo Credit
Sunday, February 8, 2015
3 Down, 1 To Go
The third source to be featured on my blog is one from a very helpful site that has been a fantastic source of information during my last few years in college. The PRSA (Public Relations Society of America) website hosts some great features for PR students, instructors and professionals.
Through PRSA, I have found what brought me to my final source -- a virtual database of scholarly articles and studies based around public relations. After scanning through a few of the volumes, I landed on a study called "A Qualitative Examination of the Impact of Social Media on Media
Relations Practice" conducted by Dustin Supa.
This report discusses "the impact of social media has been on the practitioner-journalist
relationship". I believe this text will help me to gain some insight as to why social media is something that is omnipotent. Social media is more than just impactful; it is engrained in our everyday lives. We eat, breathe, and live for this stuff, and with that comes change and some differences in our lives.
Photo Cred: Flikr
Through PRSA, I have found what brought me to my final source -- a virtual database of scholarly articles and studies based around public relations. After scanning through a few of the volumes, I landed on a study called "A Qualitative Examination of the Impact of Social Media on Media
Relations Practice" conducted by Dustin Supa.
relationship". I believe this text will help me to gain some insight as to why social media is something that is omnipotent. Social media is more than just impactful; it is engrained in our everyday lives. We eat, breathe, and live for this stuff, and with that comes change and some differences in our lives.
Photo Cred: Flikr
Under the Influence
At the advisement of my Capstone director, I decided to pick a text titled "Influence: The Psychology of Persuasion" written by Robert Cialdini.
This book will be very informative and will help me to better understand the psychology of why people say "yes".
Cialdini discusses many reasons why people say "yes" such as "reciprocation and the theory of "liking". Reciprocation is quite simply returning the action. The example that Cialdini cites is when sending Christmas cards to friends and family the typical reaction is to send one back.
Liking is when you say "yes" so that people's feelings don't get hurt. His example for this theory is a Tupperware party. You might feel it is necessary to purchase something to be polite.
He features many other reasons why people say "yes" and I believe they will all be great sources for furthering my research during my campaign.
Photo Cred: me
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