Advertising & Imagery - My Favorite Advertising Campaign

If a commercial on tv can make me laugh, it's probably a sign that its a good advertisement. It means that it caught my attention, then made me continue to watch and wait for the punchline. These are the commercials that make me more likely to buy their product(s). Products like Jack Links Beef Jerky's "Messin' With Sasquatch" commercial series. The commercials always start with people who are plotting some way to embarrass, hurt, and torture Big Foot, all at the cost of a good laugh. Every time, Sasquatch gains the upper hand, usually with some brutality, and the pranksters get injured.

The commercials grab my attention and I respond with thinking, "What are they gonna do to Sasquatch this time?" The pranks and retaliations get me to laugh and that's what gets people to purchase a product. Beer commercials, chip commercials, car commercials, cellphone commercials... They all do the same thing. They might have a recurring character, like Sasquatch. As an example, the Dos Equis guy, The Most Interesting Man in the World; he is in every commercial and has the "punchline" each time.

Humor, along with the quickness of the message, are an almost fail-proof method of advertising. Are you more likely to watch a 30-second commercial or a 60-second commercial? How fast would you get bored while watching a 60-second commercial and flip channels. Advertisers know that and will stick to those parameters. In the Jack Links commercials, the instigators take a few seconds to come up with their plan, execute it, then Big Foot fights back. Boom -- logo splashed across the screen and guy talking in a super cheesy voice about buying some beef jerky and "feeding your wild side". End of commercial.

Simple, funny, and memorable. That, to me, is the perfect commercial to get an audience to buy a product.