Using the Frith Analysis method, as we can see from the "6-year-old's" perspective, there is a rugged, yet fancy looking man who has intimidating wolves strapped to his back and a high-class looking woman and they lock eyes during a soiree of sorts.
The advertiser's intended purpose is to get men to buy this line of smell-good product so that they can land a pretty lady friend. The nice clothes, party invite, and sporty, flashy car (along with smelling good) are all something men should aim for.
The cultural perspective is the typical guy-gets-girl theory. If a man uses this deodorant/spray/body wash, then he will be able to seduce a woman. The wolves represent power, strength, and maybe even protection. The party the pair are attending represents high class and wealth. While this is not seen in every men's body care line commercial, the original theme I mentioned is quite common.
At the end, the woman claims, "I never had a chance." I see this as she's mocking all men's scent commercials, saying that it happens every time a man carries the scent of Old Spice/Axe/what have you.
There is so much we can see in this particular commercial! To me it spoofs James Bond 007 movies. The woman speaks with an accent and is seduced by the tuxedo-wearing man of mystery, who escapes in the red sports car by breaking through the large doors. It also uses the wolf analogy. More than power strength and protection, a man who is considered a "wolf" is a sexual predator.
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