Through PRSA, I have found what brought me to my final source -- a virtual database of scholarly articles and studies based around public relations. After scanning through a few of the volumes, I landed on a study called "A Qualitative Examination of the Impact of Social Media on Media
Relations Practice" conducted by Dustin Supa.
relationship". I believe this text will help me to gain some insight as to why social media is something that is omnipotent. Social media is more than just impactful; it is engrained in our everyday lives. We eat, breathe, and live for this stuff, and with that comes change and some differences in our lives.
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