The main intent for my project is to create a social media campaign for businesses in Shepherdstown. Throughout the process, Matt Kushin will be my Director. After taking the Strategic Campaigns class and working with the Charles Town Now/Discover Downtown Charles Town team, I thought Shepherdstown could use the same kind of exposure for their small businesses.
This project will be quite an undertaking for one person, but I plan to start small. My plan is to start with one business, track how the campaign progresses over a maybe couple weeks while also branching out to other willing businesses.
I will create a campaign featuring background research, goals and objectives, key messages and support, channels and opinion leaders, strategies and tactics, and a finalized project based on all information. I will also create physical media for actual use.
There are many different texts I will be able to reference along the way. Some texts we have used in Dr. Kushin’s classes will be very helpful. Also, the campaign for CTN/DDCT last semester will be an excellent source of information.
No comments:
Post a Comment