After citing my previous Public Relations textbooks as four of my academic sources I will be using for my Capstone project, I decided to look for one last source that would be unique compared to the rest. I stumbled upon a Business Insider online article entitled, "10 Must-Read Public Relations And Marketing Books".
Topping the list (though not in truly ranked order) was Dale Carnegie's hugely successful 1936 text. The small amount I have read so far has been very helpful in understanding how simple it is to influence ideas.
I believe this text will aide me in achieving the results I hope to get with this project. The success of this book attributes to how helpful it really is in the world of public relations.
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